Spending Wisely?

Spending Wisely?

Spending wisely? Scotiabank, a Canadian-based bank with significant business in Latin America and the Caribbean, recently announced a twenty-year, $800M CAD ($645M USD) arena naming rights sponsorship in Toronto where ...

The Necessity Of Brand Experience

The Necessity Of Brand Experience

The Necessity Of Brand Experience  No matter what sector you’re in, no matter the geography, one of the greatest threats to your business for the foreseeable future is commoditization.  Your ...

The Business Science of Sponsorship Valuation

The Business Science of Sponsorship Valuation

The Business Science of Sponsorship Valuation. For over 20 years, the Sponsorship Marketing Council of Canada (SMCC) has driven advancements in the field, supporting brand marketers, agency partners and property-side ...