It’s important to understand the risk that lurks within your sponsorship portfolio.
Live events have an inherent element of variability and can face a diverse set of potential threats to safety.
Situations range from inclement weather and crowd control to the potential of active shooters and terrorist threats—any of which can require significant and prudent responses by a property including cancellations or an immediate evacuation.
In an increasingly complex world, it’s no longer acceptable to assume that your sponsored properties—or those you’re considering sponsoring—have taken the appropriate measures to protect the safety of live event attendees, athletes/performers/creators, their staff and volunteers, and your staff and guests.
Regulations aren’t always adequate.
Sponsorships and their activations work by borrowing positive equity from the property. If a property is ill prepared to respond to and manage its inherent risks, those risks can easily turn into a crisis. And a crisis can have significant detrimental impact on your brand.
As part of Lumency’s sponsorship evaluation methodology, Life Safety Scorecards can be included as an additional layer of analysis to understand a potential partner’s plans for creating and maintaining a safe environment.
The Life Safety Scorecard assesses your sponsorship properties’ approach and preparedness around life safety.
Areas of focus include:
INCLEMENT WEATHER RESPONSE PLANS
ACTIVE SHOOTER / TERRORIST THREAT PROTOCOLS
FOOD & WATER SAFETY GUARDRAILS
SECURITY & FIRST RESPONDER SUPPORT
EMERGENCY COMMUINCATION PLANS
LIVE EVENT CANCELLATION & POSTPONEMENT PLANS, INCLUDING SITE EVACUATION PROCEDURES
Lumency’s Life Safety Scorecard can be part of an evaluation for new or renewing investments or as an independent report to provide your brand with confidence in a potential partner’s preparedness.
Curious about a property’s life safety protocols?
We can help you understand preparedness.