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Philosophies

Where Do Sponsors Go From Here?

Where Do Sponsors Go From Here?

The current Covid-19 crisis has put so many aspects of the sports and entertainment industry into a state of uncertainty. The trickledown effect will last for quite some time. At Lumency, how we approach our business and how we advise clients hasn’t changed…

Jeff Rothlein May 12, 2020July 10, 2020 Evaluation, Insights & Intel, Philosophies, Portfolio Optimization, Strategy, Tools Read more

Sustainability as a Key Consideration in Your Sponsorship Strategy

Sustainability as a Key Consideration in Your Sponsorship Strategy

Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…

Kirby Zdrill April 10, 2020June 16, 2020 Evaluation, Philosophies, Strategy, Tools Read more

Measuring Sponsorship Impact

Measuring Sponsorship Impact

There are two widely held yet opposing myths about sponsorship measurement. One is that sponsorship isn’t measurable.  The second is that effective sponsorship measurement should provide a single data point output; i.e., for every dollar I spend on a sponsorship

Ian Malcolm April 9, 2020April 30, 2020 Evaluation, Philosophies, Portfolio Optimization, Tools Read more

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.

Kirby Zdrill April 2, 2020June 16, 2020 Philosophies, Tools Read more

Activation Design First Principles

Activation Design First Principles

As a brand-side sponsorship and experiential marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 22 years, we have developed a set

Ian Malcolm September 30, 2019April 30, 2020 Evaluation, Philosophies, Tools Read more

Operating Our Business for the Better

Operating Our Business for the Better

At Lumency, we operate our business in part on a set of ‘heretical ideas’.  We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses.  Because we’ve remained independent and we’re privately held, we have the ability to

Ian Malcolm April 4, 2019April 30, 2020 Philosophies, Strategy, Tools Read more

Strategy, First

Strategy, First

In simple terms, business strategy defines the choices your organization makes in how it applies its finite resources towards meeting its business objectives. Businesses will often have multiple strategies in play at any given time.  The larger and more complex

Ian Malcolm November 30, 2018April 30, 2020 Philosophies, Strategy, Tools Read more

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+1 (312) 464-7786

 

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