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Strategy

LOCAL SPONSORSHIP EVALUATION TOOL

LOCAL SPONSORSHIP EVALUATION TOOL

Small, local, or regional sponsorships can be an important part of your overall sponsorship portfolio, however local decision-makers don’t always have the expertise to negotiate and secure the best value proposition, and your business risk isn’t always adequately managed…

Kirby Zdrill August 14, 2020August 18, 2020 Evaluation, Strategy, Tools Read more

Will Local Events Lead The Way?

Will Local Events Lead The Way?

At Lumency, we are certain that events that succeed over the near term will be smaller scale and locally oriented. And, these events will sustain a greater importance even when larger events return…

John Hughes August 7, 2020August 7, 2020 Activation, Insights & Intel, Strategy Read more

Where Do Sponsors Go From Here?

Where Do Sponsors Go From Here?

The current Covid-19 crisis has put so many aspects of the sports and entertainment industry into a state of uncertainty. The trickledown effect will last for quite some time. At Lumency, how we approach our business and how we advise clients hasn’t changed…

Jeff Rothlein May 12, 2020July 10, 2020 Evaluation, Insights & Intel, Philosophies, Portfolio Optimization, Strategy, Tools Read more

Sustainability as a Key Consideration in Your Sponsorship Strategy

Sustainability as a Key Consideration in Your Sponsorship Strategy

Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…

Kirby Zdrill April 10, 2020June 16, 2020 Evaluation, Philosophies, Strategy, Tools Read more

Instituting Governance for a Global, Decentralized House of Brands

Instituting Governance for a Global, Decentralized House of Brands

CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to

Kirby Zdrill April 2, 2020September 24, 2020 Case Studies, Evaluation, Governance, Portfolio Optimization, Strategy Read more

Crafting a Multi-Tiered Partnership & Activation Strategy

Crafting a Multi-Tiered Partnership & Activation Strategy

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…

Kirby Zdrill April 2, 2020September 30, 2020 Case Studies, Evaluation, Sports, Strategy, Talent, Tools Read more

Operating Our Business for the Better

Operating Our Business for the Better

At Lumency, we operate our business in part on a set of ‘heretical ideas’.  We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses.  Because we’ve remained independent and we’re privately held, we have the ability to

Ian Malcolm April 4, 2019April 30, 2020 Philosophies, Strategy, Tools Read more

Sponsorship Portfolio Healthcheck™

Sponsorship Portfolio Healthcheck™

A brand’s sponsorship portfolio can evolve over time into a collection of disjointed properties that may or may not support current business and brand objectives. A portfolio may include properties that fit past objectives, were pet interests of past executives

Ian Malcolm March 14, 2019July 22, 2020 Evaluation, Portfolio Optimization, Strategy, Tools Read more

Navigating Esports

Navigating Esports

Over the past few years, esports has quickly become one of sponsorship marketing’s most popular subjects. Sponsorship spending in the space has skyrocketed, with Newzoo’s 2018 Global Esports Report indicating that brands invested $694 million USD globally in the space

Ian Malcolm February 20, 2019May 15, 2020 Evaluation, Sports, Strategy, Tools Read more

Strategy, First

Strategy, First

In simple terms, business strategy defines the choices your organization makes in how it applies its finite resources towards meeting its business objectives. Businesses will often have multiple strategies in play at any given time.  The larger and more complex

Ian Malcolm November 30, 2018April 30, 2020 Philosophies, Strategy, Tools Read more
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Our Locations

Lumency House | NEW YORK

132 East 43rd Street
Suite 442
New York, NY, 10017
USA

+1 (646) 880-9750

Lumency House | TORONTO

184 Front St. East
Suite 300
Toronto, ON, M5A 4N3
Canada

+1 (416) 481-3920

Lumency House | CHICAGO

205 N Michigan Avenue
Suite 810
Chicago, IL 60601
USA

+1 (312) 464-7786

 

For prospective client inquiries, please reach out to [email protected]

For general inquiries, please reach out to [email protected]

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