About us

Our story.
Our clients.
Our people.

311

Tier 1 Properties Globally

3000+

Sponsorship Evaluations
in the last 10 years

Lumency logo

Smarter
Sponsorship

Established in 1996
21 Countries
Brand-Side Only

a beautiful stadium at sunset

OUR
CAPABILITIES

  • Sponsorship Strategy
  • Passion Point Analysis
  • Property Valuation & Evaluation
  • Portfolio Optimization
  • Activation Planning & Execution
  • Market Property Mix
  • Governance
  • Measurement
  • Rights Management
  • Negotiation Strategy
  • SaaS Tooling

OUR CORE VALUES

Credibility

We deliver on our commitment to our partners. Our business has been built on a foundation of trust, which is a result of delivering results and adding value to our partners business.

Ownership

Acting like owners means we take personal accountability for what we bring to you and your team.

Transparency

Objectivity and honesty are critical elements in not only the work we deliver but the relationships we foster.

Kaizen

We believe in constantly evolving and improving. We are open to feedback and suggestions that make us and our business better.

Sponsorship can be messy.

Lumency brings clarity.

HOW WE WORK

We pride ourselves on being great partners to our clients, supporting their teams to reach their goals.

1

Offer New
Perspectives

We believe in bringing new
ways of thinking to the business. By doing so, we can constructively challenge processes and patterns to ensure the best result for you.

2

Mine for
Insights

Making decisions based
on insight is key in sponsorship – especially when there is long-term financial and operational
commitments intertwined into the decisions. We want to start with the facts and be objective.

3

Set & Measure
Impact

Our time as leaders in the
sponsorship space has shown us that many brands wait too long to define their metrics of success and how it will be measured. We will push to
align your business metrics with your partners’ execution.

HOW WE CAN HELP

Portfolio Audit

  • Ensure efficient resource allocation towards your target audience
  • Identify what is working and what isn’t.
  • Assess the efficiency of your brand’s existing portfolio
  • Evaluate performance of sponsorship properties
  • Provide guidance on future decisions

Governance

  • Build decision making processes around sponsorship marketing to better achieve internal alignment
  • We help brands answer key how questions:
    • How to evaluate new opportunities
    • How to achieve organizational alignment
    • Add order and accountability to
    • existing internal processes.

Future Portfolio

  • Develop 1YP & 3YP that align directly with brand an commercial strategies
  • Determine where to allocate marketing dollars based on defined sponsorship principles
  • Engage target audiences, foster emotional connections, drive behavioural change

Measurement

  • Use our rigorous methodology to evaluate sponsorship and asset success
  • Assess the impact of
  • sponsorships on business and brand performance
  • Outputs vs. Outcomes
  • Anchor everything back to key objectives and organizational KPIs

TOUCHSTONE

STREAMLINE, SELECT, SUCCEED BY TURNING REQUESTS INTO RESULTS. TOUCHSTONE IS THE EXPERT CHOICE FOR SMARTER SPONSORSHIP.

Touchstone logo

TOOLS THAT CAN HELP: TOUCHSTONE

Optimize Resources

  • A faster, smarter process for
  • managing incoming requests
  • Enables brands to manage the inflow of sponsorship proposals, grants, donations and partnership requests

One Secure Location

  • Safe, centralized space that keeps information secure while streamlining operations
  • WCAG 2.1 AA and GDPR/CCPA compliant
  • Seamlessly links to your website in a customizable user-friendly interface

Customizable

  • Select from features list and customize your Touchstone experience
  • Covers budget, scoring, auto responses etc.
  • Ensures consistent voice from organization along with objective process to evaluate where resources are allocated

Smarter Sponsorship.