The NHL returned to play on August 1, the first meaningful games since March 11. The restart of play across major league sports will bring with it many new opportunities, leading to changes in the way consumers watch games and
Don’t Waste A Crisis
If you are a brand side marketer or marketing procurement professional, maybe your organization’s management of its sponsorship investments hasn’t pressure-tested very well during the coronavirus pandemic…
Where Is The Turning Point For Sponsors?
The COVID-19 pandemic has turned sponsorship upside down and it may be a very long time before it looks anything like it used to, if ever. With so much uncertainty around the mid to long term impact of the pandemic, sponsors and rightsholders are having to revise their plans almost on a weekly basis…
FIELD FORCE STAFFING SOLUTION
Having the right people on board to represent your brand is key, whether it’s at an activation, in a retail environment, or another brand experience touchpoint.
Diversity and Inclusion – Asking the Tough Questions
As part of our regular Lumency’s Lunchtime Series, this week we had the pleasure of being joined by Renée Bazile-Jones from the Canadian Centre of Diversity and Inclusion (CCDI) for an open and honest dialogue surrounding racial bias, systemic racism, diversity, and inclusion.
LOCAL SPONSORSHIP EVALUATION TOOL
Small, local, or regional sponsorships can be an important part of your overall sponsorship portfolio. However local decision-makers don’t always have the expertise to negotiate and secure the best value proposition, and your business risk isn’t always adequately managed…
LIFE SAFETY SCORECARD
Live events have an inherent element of variability and can face a diverse set of potential threats to safety. Situations range from inclement weather and crowd control to the potential of active shooters and terrorist threats—any of which can require significant and prudent responses by a property including cancellations or an immediate evacuation.
“The Changing Relationship Between Fans & Pro Sports”
In this Lumency Lunchtime Series, we had the pleasure of welcoming Sam Yardley, Senior Vice President, Consulting at Two Circles for a discussion on the sport sponsorship industry, the evolving expectations and preferences of brands and consumers, and the impact that COVID-19 will have on sport sponsorship…
“Diversity & Inclusion – What It Means For People With Disabilities”
As part of Lumency’s ongoing commitment to holding conversations around diversity and inclusion, we had the pleasure of hosting Brian McLean, of Achilles Canada and the CNIB Foundation, for a Lumency Lunchtime Series focused on creating an inclusive environment for those with disabilities.
Market Analytics
Whether your brand is looking to add a sponsorship property in a certain market—or divest to be more efficient—it’s important to understand the dynamics between different properties, their partners and the fans. Only after having a clear grasp of the factors at play can you identify the best way to move forward as a sponsor, and make the most of your investments.
Sponsorship Accelerate™
With sponsorships, an inconsistent approach is an inefficient approach. A brand may have dozens, hundreds, or thousands of sponsorships in its portfolio, across geographies, business units, brand leads …