Thank you for your interest in taking this survey. Your answers will help us provide you with an assessment of specific areas of your organization’s sponsorship activity. The survey shouldn’t take more than 5 minutes to complete.
From there, we’ll provide a customized report that will provide you with areas you and your team can focus on towards more effective and more efficient sponsorship activity that can better deliver against measurable brand and business outcomes.
Throughout this short survey, we will ask questions on each of the below categories:
- Investment
- Strategy
- Governance
- Measurement
Most questions within the survey will ask you to rate or evaluate your organization’s sponsorship practice on these categories on a 5-point scale. Each question will include specific instructions and additional information on the scale.
Here’s an example of a 5-Point Agreement Scale Question:
Strongly Disagree: You strongly disagree with the statement or have a highly negative perception
Disagree: You disagree with the statement or have a negative perception.
Neutral: You neither agree nor disagree, or you have a neutral perception.
Agree: You agree with the statement or have a positive perception.
Strongly Agree: You strongly agree with the statement or have a highly positive perception.
Choose the Most Appropriate Response: Read each question carefully and select the number on the scale that best reflects your opinion or experience. Remember that there are no right or wrong answers; we value your honest response.
Avoid the Middle Ground If Necessary: If you feel strongly about a statement, don’t hesitate to use the extremes of the scale (1 or 5). Use the middle (3) if you truly have no opinion or are neutral.
Consider Your Organization’s Perspective: Your responses should reflect your organization’s sponsorship practice and should ideally exclude individual thoughts and feelings.
Don’t Rush: Take your time to think about each question and provide a thoughtful response. Your input is valuable, and we appreciate your participation.
Skip If Unsure: If you encounter a question that you don’t understand or can’t answer for any reason, feel free to skip it. Your participation in this survey is voluntary, and we want you to feel comfortable.
Thank you for taking the time to participate in our survey. Your honest and thoughtful responses will enable us to provide you with a accurate assessment. The sole purpose of this data is to provide a analysis report back to you. All responses will be kept confidential, and will not be used for any reporting, content, or aggregated data.
