The Hidden Complexity of Sponsorship: Rights Management and Relationship-Building 

The Hidden Complexity of Sponsorship: Rights Management and Relationship-Building 

Sponsorship is often more complex than other forms of marketing, with a wide range of moving parts. From securing rights to valuation, scoping assets, negotiation, and finalizing agreements, sponsorship is a heavy lift. But it’s only once a sponsorship is

The Evolution of Sponsorship: A WFA Report in Partnership with Lumency 

The Evolution of Sponsorship: A WFA Report in Partnership with Lumency 

Sponsorship as a form of marketing pressure, once largely emotionally driven and lacking strategic depth, has undergone a revolutionary transformation in recent years. The Lumency report, The Evolution of Sponsorship, published in partnership with the World Federation of Advertisers (WFA),