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Case Studies

Optimizing a Long-Standing Sports Sponsorship at Renewal

Optimizing a Long-Standing Sports Sponsorship at Renewal

CASE STUDY: Castrol | Sponsorship Renewal | MLSE | Canada Assignment Advise Castrol on the renewal of a long-standing sponsorship with the potential for expansion of the package from a single team, single venue deal to a multi-team and multi-venue

David Cohen December 18, 2020December 18, 2020 Case Studies, Evaluation, Portfolio Optimization, Sports, Tools Read more

Building Loyalty & Awareness with an Educational Win-Win Program

Building Loyalty & Awareness with an Educational Win-Win Program

CASE STUDY: Lexus | Lexus Design School Challenge | Vancouver Auto Show 2019 | Canada
ASSIGNMENT: Increase brand loyalty for Lexus, continue to build awareness for the brand and launch of the Lexus UX…

Kirby Zdrill April 10, 2020November 10, 2020 Activation, Case Studies Read more

Building Better Value into an NFL Team & Stadium Renewal

Building Better Value into an NFL Team & Stadium Renewal

CASE STUDY: Beer Client | Evaluation | NFL Team + Stadium | USA
ASSIGNMENT: Advise a beer brand client on the potential renewal of an NFL team and stadium sponsorship with a 20+ year history…

Kirby Zdrill April 6, 2020November 10, 2020 Case Studies, Evaluation, Sports Read more

Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships

Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships

CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of

Kirby Zdrill April 3, 2020January 20, 2022 Case Studies, Evaluation, Sports, Talent, Tools Read more

Instituting Governance for a Global, Decentralized House of Brands

Instituting Governance for a Global, Decentralized House of Brands

CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to

Kirby Zdrill April 2, 2020November 11, 2020 Case Studies, Evaluation, Governance, Portfolio Optimization, Strategy Read more

Crafting a Multi-Tiered Partnership & Activation Strategy

Crafting a Multi-Tiered Partnership & Activation Strategy

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build

Kirby Zdrill April 2, 2020June 2, 2021 Case Studies, Evaluation, Sports, Strategy, Talent, Tools Read more

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