Having the right people on board to represent your brand is key, whether it’s at an activation, in a retail environment, or another brand experience touchpoint.
FIELD FORCE STAFFING SOLUTION
LOCAL SPONSORSHIP EVALUATION TOOL
Small, local, or regional sponsorships can be an important part of your overall sponsorship portfolio. However local decision-makers don’t always have the expertise to negotiate and secure the best value proposition, and your business risk isn’t always adequately managed…
LIFE SAFETY SCORECARD
Live events have an inherent element of variability and can face a diverse set of potential threats to safety. Situations range from inclement weather and crowd control to the potential of active shooters and terrorist threats—any of which can require significant and prudent responses by a property including cancellations or an immediate evacuation.
Don’t Waste A Crisis
If you are a brand side marketer or marketing procurement professional, maybe your organization’s management of its sponsorship investments hasn’t pressure-tested very well during the coronavirus pandemic…
Market Analytics
Whether your brand is looking to add a sponsorship property in a certain market—or divest to be more efficient—it’s important to understand the dynamics between different properties, their partners and the fans. Only after having a clear grasp of the factors at play can you identify the best way to move forward as a sponsor, and make the most of your investments.
Sponsorship Accelerate™
With sponsorships, an inconsistent approach is an inefficient approach. A brand may have dozens, hundreds, or thousands of sponsorships in its portfolio, across geographies, business units, brand leads …
Where Do Sponsors Go From Here?
The current Covid-19 crisis has put so many aspects of the sports and entertainment industry into a state of uncertainty. The trickledown effect will last for quite some time. At Lumency, how we approach our business and how we advise clients hasn’t changed…
Sustainability as a Key Consideration in Your Sponsorship Strategy
Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…
Measuring Sponsorship Impact
There are two widely held yet opposing myths about sponsorship measurement. One is that sponsorship isn’t measurable. The second is that effective sponsorship measurement should provide a single data point output…
Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships
CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of