CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of
CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build
CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to
As a brand-side sponsorship and experiential marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 22 years, we have developed a set
A brand’s sponsorship portfolio can evolve over time into a collection of disjointed properties that may or may not support current business and brand objectives. A portfolio may include properties that fit past objectives, were pet interests of past executives
Over the past few years, esports has quickly become one of sponsorship marketing’s most popular subjects. Sponsorship spending in the space has skyrocketed, with Newzoo’s 2018 Global Esports Report indicating that brands invested $694 million USD globally in the space
Home to 11.9 million people (2016) – and a country still dependent on 30-40% of its government funding from international aid – Rwanda’s government announced in May it’s £30 million ($39 million USD) three-year sponsorship deal with Arsenal Football Club.