The marketing landscape is evolving rapidly, and the future will be dominated by smaller, more agile marketing teams within large brand owner organizations. As the traditional 500-person marketing organization becomes less common, marketers who adapt to rapid change will secure
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There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
If you’re a brand owner operating on a calendar fiscal year, you’ve just passed the midpoint of your year. As part of your annual marketing or procurement plan set in Q3 or Q4 of last year, you likely set objectives
A sponsorship agreement is a long-form contract that serves as the foundation for the relationship between a sponsor and a rights holder or property. The sponsorship agreement provides legal protection, sets expectations for how the relationship will function, and defines
Imagine having to wake your CEO in the middle of the night because a tragic incident at a music festival, where your brand is a major sponsor, has resulted in fatalities due to an active shooter at the event site.
In today’s competitive market, brand owners look for more than just visibility; they want meaningful sponsorships that drive tangible results. The relationship between brand owners and their property partners has evolved, with a stronger focus on strategic collaboration and mutual
Category endemicity is an important consideration when thinking about the properties you have, or may add to, your sponsorship portfolio. It is especially important when you are thinking about activation planning across your portfolio. Layers of Endemicity There are two
Women’s professional sports has momentum, and it’s about time. View the playback for our panel discussion on The Business of Women’s Sport, a dynamic conversation with some of the leading experts in women’s professional sport about fan engagement, business models
