Maximizing Sponsorship Impact with Strategic Support, Tailored to Your Needs 

Sponsorship is a powerful engagement tool to fuel brand growth, and it requires thoughtful alignment with business objectives. Lumency scalable solutions across the spectrum helps you deliver measurable impact in three ways:  

  • Planning – leveraging insights and data to create a framework for success. 
  • Operations – creating operating models that help you execute with excellence. 
  • Validation – review and analyze results to understand key areas of impact.  

To get started, we have two sponsorship support that can be further tailored to meet your organizational and team needs. 

Which Model Fits Your Sponsorship Needs?  

 Integrated Support Model – a sponsorship expert acting as a member of your team Full Service – a partner to own and lead sponsorship 
Planning ✅ Supports customization of our sponsorship operations model, including approval processes & budget allocation guidelines. ✅ Owns full sponsorship portfolio strategy development, operations model, manages approval processes and budget allocation guidelines. 
✅ Guides development of cost-sharing frameworks for multi-brand/multi-business unit sponsorships. ✅ Owns implementation of funding allocation models across brands & business units. 
✅ Supports financial modeling, benchmarking & negotiation strategy. Advises on negotiation and contract process. ✅ Leads financial modeling, benchmarking and leads all negotiations & contract processes (with alignment from client legal counsel on contract processes). 
Operations ✅ Supports brand teams in activation design, planning and execution, alongside other agency partners (as needed).  ✅ Acts as the hub, leading activation strategy & execution across internal stakeholders and agency partners. 
✅ Structured, standing meetings with clients for routine reporting & alignment. ✅ Hybrid engagement model—on-site or remote as needed, aligned with client culture 
✅ Supports day-to-day relationship management with properties to optimize deliverables.  ✅ Owns full execution of rights management, ensuring compliance & incremental value realization. 
Validation ✅ Supports post-event reporting, benchmarking progress and delivers fulsome measurement process.  ✅ Owns full end-to-end sponsorship ROI measurement.  

Delivering the Right Support for Your Sponsorship Investments 

We customize our solution to meet the unique needs of your business – whether it’s across strategy, measurement, activation or operations.  Our dedicated team of sponsorship experts helps brand owners of all sizes move faster, optimize investments, and achieve measurable business results. 

📅 Let’s Set Up Time for Conversation (book 30 minutes here)