Our President and CEO, Ian Malcolm recently published a guest blog post with the Association of Canadian Advertisers (ACA) looking at what sponsors are, or should be, considering as they move deeper into 2022. See the original post here. There
Our President and CEO, Ian Malcolm recently published a guest blog for the World Federation of Advertisers (WFA) to discuss the key sponsorship trends brands should be focusing on heading into 2022. The global COVID-19 pandemic will have a lasting
Athlete partnerships bring degrees of risk for brands. The risk for the brand comes in two forms: reputational risk, and performance risk. Reputational risk can have real downside impact on your brand when an athlete you’re partnered with has a
Our President and CEO, Ian Malcolm recently published a guest blog post for the World Federation of Advertisers (WFA) to discuss key trends in sponsorship that have become more prominent due to the COVID-19 pandemic. In the blog post below (originally posted on the
Consumer and employee expectations for how brands behave, not just what brands say, continue to rise. People want to have relationships with brands and organizations that share their values. The killing of George Floyd in 2020 started a long overdue
La cartera de patrocinios de una marca puede evolucionar con el tiempo hasta convertirse en un conjunto de propiedades inconexas que quizás no se alineen con los objetivos comerciales y de marca actuales. Una cartera puede incluir propiedades que encajan
A brand’s sponsorship portfolio can evolve over time into a collection of disjointed properties that may or may not support current business and brand objectives. A portfolio may include properties that fit past objectives, were pet interests of past executives
A brand’s sponsorship portfolio can evolve over time into a collection of disjointed properties that may or may not support current business and brand objectives. A portfolio may include properties that fit past objectives, were pet interests of past executives
NOT EVERY SPONSORSHIP PORTFOLIO IS HEALTHY. Over time, sponsorship portfolios can become a collection of disparate properties that may or may not support current business and brand objectives.
Our President and CEO, Ian Malcolm recently led a webinar for the Association of Canadian Advertisers (ACA) to discuss sponsorship post-Pandemic. In the webinar he provided guidance on what marketing and marketing procurement professionals should be focusing on and aware of as we move
