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Author: David Cohen

What the Uncertainty Surrounding the 2021 Games Means for Everyone Involved

What the Uncertainty Surrounding the 2021 Games Means for Everyone Involved

As Olympic organizers, athletes, sponsors, and fans prepare for an unprecedented Games’ cycle, Lumency has taken a closer examination of the pandemic’s impact on each of these groups, and how COVID may affect both this and future Games…..

David CohenFebruary 9, 2021August 22, 2023Activation, Insights & Intel, Philosophies, Sports, StrategySee more

Optimizing a Long-Standing Sports Sponsorship at Renewal

Optimizing a Long-Standing Sports Sponsorship at Renewal

CASE STUDY: Castrol | Sponsorship Renewal | MLSE | Canada Assignment Advise Castrol on the renewal of a long-standing sponsorship with the potential for expansion of the package from a single team, single venue deal to a multi-team and multi-venue

David CohenDecember 18, 2020August 24, 2023Case Studies, Evaluation, Portfolio Optimization, Sports, ToolsSee more

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