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Author: Kirby Zdrill

PERSONNALISER UN PROCESSUS DE BOUT EN BOUT POUR ÉVALUER ET GARANTIR UN PARTENARIAT EFFICACE AVEC DES ATHLÈTES

PERSONNALISER UN PROCESSUS DE BOUT EN BOUT POUR ÉVALUER ET GARANTIR UN PARTENARIAT EFFICACE AVEC DES ATHLÈTES

ÉTUDE DE CAS : Toyota | Évaluation de l’équipe de talent Toyota | Athlètes olympiques et paralympiques | Canada La mission Utiliser l’outil d’évaluation du Talent de Lumency, pour déterminer et solidifier le partenariat avec des athlètes canadiens olympiques et paralympiques

Kirby ZdrillApril 3, 2020April 18, 2020ToolsSee more

HERRAMIENTA DE EVALUACIÓN DEL TALENTO

HERRAMIENTA DE EVALUACIÓN DEL TALENTO

EL PODER Y EL PRECIO POTENCIALES DE LAS CAMPAÑAS QUE CONTRATAN TALENTO. Las campañas con famosos son conocidas por su gran capacidad de alcance. Ejemplos icónicos de dichas asociaciones son: Michael Jordan y Nike o Fernando Torres y Pepsi; Carmen

Kirby ZdrillApril 3, 2020July 30, 2020ToolsSee more

OUTILS D’ÉVALUATION DES TALENTS

OUTILS D’ÉVALUATION DES TALENTS

LE POUVOIR ET LE PRIX POTENTIEL D’UNE COMMANDITE D’UN TALENT. Nous connaissons déjà l’effet que peut avoir l’appui d’une célébrité sur une marque. Nous pouvons penser à Michael Jordan et Nike, Britney Spears et Pepsi, Jamie Lee Curtis et Activia,

Kirby ZdrillApril 3, 2020July 30, 2020ToolsSee more

TALENT EVALUATION TOOL

TALENT EVALUATION TOOL

THE POTENTIAL POWER AND PRICE OF PAID TALENT ENDORSEMENTS. Brands endorsements are well known for their potentially powerful effects, bringing to mind iconic pairings such as Michael Jordan and Nike, Britney Spears and Pepsi, Jamie Lee Curtis and her Activia

Kirby ZdrillApril 3, 2020July 29, 2020ToolsSee more

TALENT EVALUATION TOOL

TALENT EVALUATION TOOL

THE POTENTIAL POWER AND PRICE OF PAID TALENT ENDORSEMENTS. Brands endorsements are well known for their potentially powerful effects, bringing to mind iconic pairings such as Michael Jordan and Nike, Britney Spears and Pepsi, Jamie Lee Curtis and her Activia

Kirby ZdrillApril 3, 2020August 24, 2023ToolsSee more

INSTITUCIONALIZAR LA GOBERNANZA PARA LOGRAR MARCAS GLOBALES Y DESCENTRALIZADAS

INSTITUCIONALIZAR LA GOBERNANZA PARA LOGRAR MARCAS GLOBALES Y DESCENTRALIZADAS

ESTUDIO DE CASO: Cliente en la industria cervecera | Auditoría de cartera y gobernanza de patrocinio | Global Encargo La cartera de patrocinios de este cliente de la industria cervecera estaba segmentada geográficamente, lo cual daba lugar a distintos sistemas

Kirby ZdrillApril 2, 2020April 18, 2020ToolsSee more

INSTAURER LA GESTION POUR UNE MAISON DE MARQUES GLOBALE ET NON-CENTRALISÉ :

INSTAURER LA GESTION POUR UNE MAISON DE MARQUES GLOBALE ET NON-CENTRALISÉ :

ÉTUDE DE CAS : Client de compagnie de Bière | Gestion et vérification du portfolio de commandite | Mondiale La mission Le portfolio de ce client était regroupé géographiquement, et par conséquent ils avaient plusieurs systèmes de données, approches, gestionnaires et

Kirby ZdrillApril 2, 2020April 18, 2020ToolsSee more

Instituting Governance for a Global, Decentralized House of Brands

Instituting Governance for a Global, Decentralized House of Brands

CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to

Kirby ZdrillApril 2, 2020August 24, 2023Case Studies, Evaluation, Governance, Portfolio Optimization, StrategySee more

Instituting Governance for a Global, Decentralized House of Brands

Instituting Governance for a Global, Decentralized House of Brands

CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to

Kirby ZdrillApril 2, 2020September 24, 2020ToolsSee more

Crafting a Multi-Tiered Partnership & Activation Strategy

Crafting a Multi-Tiered Partnership & Activation Strategy

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build

Kirby ZdrillApril 2, 2020August 24, 2023Case Studies, Evaluation, Sports, Strategy, Talent, ToolsSee more
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