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Author: Kirby Zdrill

ELABORACIÓN DE UNA ESTRATEGIA DE ACTIVACIÓN Y DE ASOCIACIÓN EN VARIOS NIVELES

ELABORACIÓN DE UNA ESTRATEGIA DE ACTIVACIÓN Y DE ASOCIACIÓN EN VARIOS NIVELES

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…

Kirby ZdrillApril 2, 2020April 30, 2020ToolsSee more

CRÉER UN PARTENARIAT À PLUSIEURS NIVEAUX ET ACTIVATION DE LA STRATÉGIE

CRÉER UN PARTENARIAT À PLUSIEURS NIVEAUX ET ACTIVATION DE LA STRATÉGIE

ÉTUDE DE CAS: Toyota | Plateforme des marques de sport et mobilité | Olympique/paralympiques | Canada et mondiale LA MISSION Utiliser les investissements mondiaux de Toyota dans les jeux Olympiques et paralympiques, pour créer un intérêt domestique au Canada, pour

Kirby ZdrillApril 2, 2020April 30, 2020ToolsSee more

Crafting a Multi-Tiered Partnership & Activation Strategy

Crafting a Multi-Tiered Partnership & Activation Strategy

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…

Kirby ZdrillApril 2, 2020June 2, 2021ToolsSee more

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.

Kirby ZdrillApril 2, 2020June 16, 2020ToolsSee more

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.

Kirby ZdrillApril 2, 2020August 24, 2023Philosophies, ToolsSee more
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