As we shift from COVID-19 crisis to a post-COVID-19 reality, the pandemic has reshaped consumer expectations for how they want to interact with the world around them. Some new consumer behaviors, and new expectations, may be short-term and some will be more permanent.
Aside from simply captivating audiences around the globe, The Last Dance, the docuseries co-produced by ESPN Films and Netflix focusing on Michael Jordan and his final season with the Chicago Bulls, put a spotlight on consumer’s appetite for athlete led content.
While this is certainly a unique example given that Michael Jordan reached a level of icon status that transcends the world of sports, we can still see examples of content being produced that places the athlete and their story in the forefront.
As part of our regular Lumency’s Lunchtime Series, this week we had the pleasure of being joined by Renée Bazile-Jones from the Canadian Centre of Diversity and Inclusion (CCDI) for an open and honest dialogue surrounding racial bias, systemic racism, diversity, and inclusion.
