CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build
As a brand-side sponsorship marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 27 years, we have developed a set of eight
Over the past few years, esports has quickly become one of sponsorship marketing’s most popular subjects. Sponsorship spending in the space has skyrocketed, with Newzoo’s 2018 Global Esports Report indicating that brands invested $694 million USD globally in the space
Home to 11.9 million people (2016) – and a country still dependent on 30-40% of its government funding from international aid – Rwanda’s government announced in May it’s £30 million ($39 million USD) three-year sponsorship deal with Arsenal Football Club.
