ÉTUDE DE CAS: Toyota | Plateforme des marques de sport et mobilité | Olympique/paralympiques | Canada et mondiale LA MISSION Utiliser les investissements mondiaux de Toyota dans les jeux Olympiques et paralympiques, pour créer un intérêt domestique au Canada, pour
CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…
NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.
NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.
As a brand-side sponsorship marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 27 years, we have developed a set of eight
Somos una consultora de marketing experiencial y de patrocinio de marcas que gestiona más de 120 contratos deportivos de primer nivel (equipos de ligas mayores, estadios y federaciones) en toda Norteamérica y muchos más a nivel mundial. Durante los últimos
As a brand-side sponsorship and experiential marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 22 years, we have developed a set
Notre travail consiste à donner conseil aux marques sur leur commandite, et donc nous avions travaillé sur plus 120 accords de sports de premier niveau (équipe de ligue majeure, arènes et ligues) partout dans le nord de l’Amérique, ainsi que
At Lumency, we operate our business in part on a set of ‘heretical ideas’. We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses. Because we’ve remained independent and we’re privately held, we have the ability to
En Lumency, gestionamos nuestra empresa basándonos en ciertas «ideas heréticas». Las denominamos «heréticas» porque muchas de dichas ideas no podrían cuajar en la mayoría de empresas. Puesto que gozamos de cierta autonomía y que somos una empresa privada, nos permitimos
