Lumency

CASE STUDY: Lexus | Lexus Design School Challenge | Vancouver Auto Show 2019 | Canada
ASSIGNMENT: Increase brand loyalty for Lexus, continue to build awareness for the brand and launch of the Lexus UX…

Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…

Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…

Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…

Il existe deux mythes sur l’évaluation de l’effet d’une commandite. L’une d’entre elles suppose que l’effet n’est pas mesurable. L’autre suppose qu’il n’y a qu’une seule mesure par commandite (pour chaque dollar investi, le ROI sera un taux fixe).

Existen dos grandes mitos contradictorios sobre la medición del patrocinio. Uno es que el patrocinio no se puede medir. El segundo es que una medición eficaz del patrocinio debería brindar un solo resultado de datos, por ejemplo: por cada euro

There are two widely held yet opposing myths about sponsorship measurement. One is that sponsorship isn’t measurable.  The second is that effective sponsorship measurement should provide a single data point output; i.e., for every dollar I spend on a sponsorship