THE POTENTIAL POWER AND PRICE OF PAID TALENT ENDORSEMENTS. Brands endorsements are well known for their potentially powerful effects, bringing to mind iconic pairings such as Michael Jordan and Nike, Britney Spears and Pepsi, Jamie Lee Curtis and her Activia
THE POTENTIAL POWER AND PRICE OF PAID TALENT ENDORSEMENTS. Brands endorsements are well known for their potentially powerful effects, bringing to mind iconic pairings such as Michael Jordan and Nike, Britney Spears and Pepsi, Jamie Lee Curtis and her Activia
ESTUDIO DE CASO: Cliente en la industria cervecera | Auditoría de cartera y gobernanza de patrocinio | Global Encargo La cartera de patrocinios de este cliente de la industria cervecera estaba segmentada geográficamente, lo cual daba lugar a distintos sistemas
ÉTUDE DE CAS : Client de compagnie de Bière | Gestion et vérification du portfolio de commandite | Mondiale La mission Le portfolio de ce client était regroupé géographiquement, et par conséquent ils avaient plusieurs systèmes de données, approches, gestionnaires et
CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to
CASE STUDY: Beer Client | Sponsorship Governance & Portfolio Audit | Global ASSIGNMENT The beer client’s sponsorship portfolio was segmented geographically, which resulted in varying data systems, approaches, decision makers and priorities. Formalizing a Global Sponsorship Governance was imperative to
CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…
ÉTUDE DE CAS: Toyota | Plateforme des marques de sport et mobilité | Olympique/paralympiques | Canada et mondiale LA MISSION Utiliser les investissements mondiaux de Toyota dans les jeux Olympiques et paralympiques, pour créer un intérêt domestique au Canada, pour
CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global
ASSIGNMENT: Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build…
CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build
