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Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.

Kirby ZdrillApril 2, 2020August 24, 2023Philosophies, ToolsSee more
Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

Managing Your Sponsorship & Experiential Marketing Initiatives During and After the COVID-19 Crisis

NOTE: The following is based on a webinar Lumency President & CEO, Ian Malcolm, gave to the World Federation of Advertisers on March 26th, 2020 We are in a crisis. There is no doubt these are unprecedented times.

Kirby ZdrillApril 2, 2020June 16, 2020ToolsSee more
LES PRINCIPES D’ACTIVATION DES PROJETS

LES PRINCIPES D’ACTIVATION DES PROJETS

Notre travail consiste à donner conseil aux marques sur leur commandite, et donc nous avions travaillé sur plus 120 accords de sports de premier niveau (équipe de ligue majeure, arènes et ligues) partout dans le nord de l’Amérique, ainsi que

Ian MalcolmSeptember 30, 2019April 30, 2020ToolsSee more
Activation Design First Principles

Activation Design First Principles

As a brand-side sponsorship and experiential marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 22 years, we have developed a set

Ian MalcolmSeptember 30, 2019April 30, 2020ToolsSee more
PRINCIPIOS BÁSICOS DEL DISEÑO DE LA ACTIVACIÓN

PRINCIPIOS BÁSICOS DEL DISEÑO DE LA ACTIVACIÓN

Somos una consultora de marketing experiencial y de patrocinio de marcas que gestiona más de 120 contratos deportivos de primer nivel (equipos de ligas mayores, estadios y federaciones) en toda Norteamérica y muchos más a nivel mundial. Durante los últimos

Ian MalcolmSeptember 30, 2019April 30, 2020ToolsSee more
Activation Design First Principles

Activation Design First Principles

As a brand-side sponsorship marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 27 years, we have developed a set of eight

Ian MalcolmSeptember 30, 2019June 4, 2024Evaluation, Philosophies, ToolsSee more
GÉRER NOTRE ENTREPRISE POUR S’AMÉLIORER DES IDÉES HÉRÉTIQUES

GÉRER NOTRE ENTREPRISE POUR S’AMÉLIORER DES IDÉES HÉRÉTIQUES

Chez Lumency, nos opérations sont basées sur un ensemble d’idées « hérétiques ». Ces idées sont « hérétiques » parce que ce ne sont pas des concepts qui se retrouvent dans la majorité des entreprises. Puisque nous sommes une compagnie privée et indépendante, nous

Ian MalcolmApril 4, 2019April 30, 2020ToolsSee more
Operating Our Business for the Better

Operating Our Business for the Better

At Lumency, we operate our business in part on a set of ‘heretical ideas’.  We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses.  Because we’ve remained independent and we’re privately held, we have the ability to

Ian MalcolmApril 4, 2019April 30, 2020ToolsSee more
GESTIONAR NUESTRA EMPRESA PARA MEJORAR IDEAS HERÉTICAS

GESTIONAR NUESTRA EMPRESA PARA MEJORAR IDEAS HERÉTICAS

En Lumency, gestionamos nuestra empresa basándonos en ciertas «ideas heréticas». Las denominamos «heréticas» porque muchas de dichas ideas no podrían cuajar en la mayoría de empresas. Puesto que gozamos de cierta autonomía y que somos una empresa privada, nos permitimos

Ian MalcolmApril 4, 2019April 30, 2020ToolsSee more
Operating Our Business for the Better

Operating Our Business for the Better

At Lumency, we operate our business in part on a set of ‘heretical ideas’.  We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses.  Because we’ve remained independent and we’re privately held, we have the ability to

Ian MalcolmApril 4, 2019August 24, 2023Philosophies, Strategy, ToolsSee more
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Lumency House | NEW YORK

132 East 43rd Street
Suite 442
New York, NY, 10017
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Toronto, ON, M5A 1J3
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205 N Michigan Avenue
Suite 810
Chicago, IL 60601
USA

 

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