There is no excerpt because this is a protected post.
Streamline Your Sponsorship Management
Let’s face it—sponsorship is messy. Few initiatives within your organization involve as many stakeholder groups: brand, sales, operations, trade teams, procurement, legal, corporate communications, the executive team, and others. Each of these groups can extract value from your sponsorship investments,
Mid-Year Check-In: Prioritize Your Sponsorship Goals Now!
If you’re a brand owner operating on a calendar fiscal year, you’ve just passed the midpoint of your year. As part of your annual marketing or procurement plan set in Q3 or Q4 of last year, you likely set objectives
Effective Sponsorship Agreements: Essential Guidelines for Sponsors
A sponsorship agreement is a long-form contract that serves as the foundation for the relationship between a sponsor and a rights holder or property. The sponsorship agreement provides legal protection, sets expectations for how the relationship will function, and defines
Reputational Risk Management in Sponsorship
Imagine having to wake your CEO in the middle of the night because a tragic incident at a music festival, where your brand is a major sponsor, has resulted in fatalities due to an active shooter at the event site.
What Brand Owners Want from Their Property Partners: A Comprehensive Guide
In today’s competitive market, brand owners look for more than just visibility; they want meaningful sponsorships that drive tangible results. The relationship between brand owners and their property partners has evolved, with a stronger focus on strategic collaboration and mutual
Why Activation Ratios Matter
Sponsorship activation is the omni-channel marketing activity conducted by a sponsor to promote a particular sponsorship. Activation costs are in addition to the cost of acquisition of a sponsorship by a sponsor (the rights fees). Activation is critical for a
The Evolution of Sponsorship: A WFA Report in Partnership with Lumency
Sponsorship as a form of marketing pressure, once largely emotionally driven and lacking strategic depth, has undergone a revolutionary transformation in recent years. The Lumency report, The Evolution of Sponsorship, published in partnership with the World Federation of Advertisers (WFA),
Global Sponsorship Trends 2024
Sponsorship makes up 12% of a brand’s marketing budget on average. In 2022, global brands invested a whopping USD $97.4B in sponsorship, with projections soaring to USD $189.5B by 2030. Dive into the dynamic world of sponsorship with Lumency’s Annual
Why NFL+ Might Be the Winning Formula for Enhanced Game Coverage and a Richer Fan Experience
The 2023 NFL season couldn’t have had a better opener, as the Detroit Lions cemented their credentials as legit title contenders with a gritty, hard-fought win over the Kansas City Chiefs. The defending champs began their defense in defeat and
