If you are a brand side marketer or marketing procurement professional, maybe your organization’s management of its sponsorship investments hasn’t pressure-tested very well during the coronavirus pandemic…
Don’t Waste A Crisis
Market Analytics
Whether your brand is looking to add a sponsorship property in a certain market—or divest to be more efficient—it’s important to understand the dynamics between different properties, their partners and the fans. Only after having a clear grasp of the factors at play can you identify the best way to move forward as a sponsor, and make the most of your investments.
Sponsorship Accelerate™
With sponsorships, an inconsistent approach is an inefficient approach. A brand may have dozens, hundreds, or thousands of sponsorships in its portfolio, across geographies, business units, brand leads …
Where Do Sponsors Go From Here?
The current Covid-19 crisis has put so many aspects of the sports and entertainment industry into a state of uncertainty. The trickledown effect will last for quite some time. At Lumency, how we approach our business and how we advise clients hasn’t changed…
Where Do Sponsors Go From Here?
The current Covid-19 crisis has put so many aspects of the sports and entertainment industry into a state of uncertainty. The trickledown effect will last for quite some time. At Lumency, how we approach our business and how we advise clients hasn’t changed…
Building Loyalty & Awareness with an Educational Win-Win Program
CASE STUDY: Lexus | Lexus Design School Challenge | Vancouver Auto Show 2019 | Canada
ASSIGNMENT: Increase brand loyalty for Lexus, continue to build awareness for the brand and launch of the Lexus UX…
Sustainability as a Key Consideration in Your Sponsorship Strategy
Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…
Sustainability as a Key Consideration in Your Sponsorship Strategy
Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…
LA VIABILITÉ : UNE NOUVELLE STRATÉGIE DE COMMANDITE
Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…
LA SOSTENIBILIDAD COMO FACTOR CLAVE EN SU ESTRATEGIA DE PATROCINIO
Across industries and country markets, brands are moving towards more sustainable business practices.
It’s no surprise in 2020 that consumer research shows that the clear majority of consumers in the U.S. are looking for businesses to take the lead on social and environmental change…
