There are two widely held yet opposing myths about sponsorship measurement. One is that sponsorship isn’t measurable. The second is that effective sponsorship measurement should provide a single data point output…
Measuring Sponsorship Impact
Measuring Sponsorship Impact
There are two widely held yet opposing myths about sponsorship measurement. One is that sponsorship isn’t measurable. The second is that effective sponsorship measurement should provide a single data point output; i.e., for every dollar I spend on a sponsorship
LA MEDICIÓN DEL IMPACTO DEL PATROCINIO
Existen dos grandes mitos contradictorios sobre la medición del patrocinio. Uno es que el patrocinio no se puede medir. El segundo es que una medición eficaz del patrocinio debería brindar un solo resultado de datos, por ejemplo: por cada euro
ÉVALUER L’EFFET D’UNE COMMANDITE
Il existe deux mythes sur l’évaluation de l’effet d’une commandite. L’une d’entre elles suppose que l’effet n’est pas mesurable. L’autre suppose qu’il n’y a qu’une seule mesure par commandite (pour chaque dollar investi, le ROI sera un taux fixe).
Building Better Value into an NFL Team & Stadium Renewal
CASE STUDY: Beer Client | Evaluation | NFL Team + Stadium | USA
ASSIGNMENT: Advise a beer brand client on the potential renewal of an NFL team and stadium sponsorship with a 20+ year history…
CÓMO OPTIMIZAR EL VALOR DE UNA RENOVACIÓN DE CONTRATO CON UN EQUIPO DE LA NFL Y UN ESTADIO
CASE STUDY: Beer Client | Evaluation | NFL Team + Stadium | USA
ASSIGNMENT: Advise a beer brand client on the potential renewal of an NFL team and stadium sponsorship with a 20+ year history…
UN INVESTISSEMENT PLUS PROFITABLE AVEC UNE ÉQUIPE DE LA NFL ET RENOUVELLEMENT DE L’ARÈNE
CASE STUDY: Beer Client | Evaluation | NFL Team + Stadium | USA
ASSIGNMENT: Advise a beer brand client on the potential renewal of an NFL team and stadium sponsorship with a 20+ year history…
Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships
CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of
Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships
CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of
PERSONNALISER UN PROCESSUS DE BOUT EN BOUT POUR ÉVALUER ET GARANTIR UN PARTENARIAT EFFICACE AVEC DES ATHLÈTES
ÉTUDE DE CAS : Toyota | Évaluation de l’équipe de talent Toyota | Athlètes olympiques et paralympiques | Canada La mission Utiliser l’outil d’évaluation du Talent de Lumency, pour déterminer et solidifier le partenariat avec des athlètes canadiens olympiques et paralympiques
