If you are a brand side marketer or marketing procurement professional, maybe your organization’s management of its sponsorship investments hasn’t pressure-tested very well during the coronavirus pandemic…
Market Analytics
Whether your brand is looking to add a sponsorship property in a certain market—or divest to be more efficient—it’s important to understand the dynamics between different properties, their partners and the fans. Only after having a clear grasp of the factors at play can you identify the best way to move forward as a sponsor, and make the most of your investments.
Sponsorship Accelerate™
With sponsorships, an inconsistent approach is an inefficient approach. A brand may have dozens, hundreds, or thousands of sponsorships in its portfolio, across geographies, business units, brand leads …
Where Is The Turning Point For Sponsors?
The COVID-19 pandemic has turned sponsorship upside down and it may be a very long time before it looks anything like it used to, if ever. With so much uncertainty around the mid to long term impact of the pandemic, sponsors and rightsholders are having to revise their plans almost on a weekly basis…
“The Search For The Unicorn Marketer”
As part of Lumency’s Lunchtime Series, we had the pleasure of hosting Robert Dreblow and Michael Murphy to discuss the ways COVID-19 has accelerated digital and social transformation, as well as the challenges organizations are facing to quickly adapt and meet consumer needs. Rob and Michael present key findings and results from the largest study the WFA has conducted to speak to a number of challenges marketers face amidst the growth of digital…
“The Economy & The Pandemic: Where To From Here?”
As we continue to navigate the COVID-19 pandemic, we had the pleasure of hosting Eric Lascelles from RBC Global Asset Management for a Lumency Lunchtime Series focused on the outlook for the Canadian economy in the short and long term. In this Lumency Lunchtime Series Eric shares RBC’s latest outlook on the Canadian economy, and how it is expected to impact consumer behavior, how different economies can be affected, …
“Diversity & Inclusivity in the Workplace”
As part of Lumency’s Pride Month celebrations, we had the pleasure of hosting Al Ramsay from TD Wealth for a Lunchtime Series focused on diversity and inclusivity in the workplace…
“Adapting to The Low Touch Economy”
We had the pleasure of recently hosting Vincent Pirenne (Partner & CEO North America) and Jennifer Tsitsopoulos (Insights Lead & Founding Member of NYC) from Board of Innovation for a Lumency Lunchtime Series. Vincent and Jennifer toured us through their report on the “Low Touch Economy”—a term coined by Board of Innovation referring to …
“Engaging Basketball Fans Through COVID”
We had the pleasure of recently hosting Leah MacNab (Managing Director, NBA Canada) for a Lumency Lunchtime Series. The conversation covered topics such as how the NBA has been navigating the complexity of the postponement of live events due to COVID…
Will Local Events Lead The Way?
At Lumency, we are certain that events that succeed over the near term will be smaller scale and locally oriented. And, these events will sustain a greater importance even when larger events return…
