Sports – Page 3

The Power of the Athlete Voice

Aside from simply captivating audiences around the globe, The Last Dance, the docuseries co-produced by ESPN Films and Netflix focusing on Michael Jordan and his final season with the Chicago Bulls, put a spotlight on consumer’s appetite for athlete led content.
While this is certainly a unique example given that Michael Jordan reached a level of icon status that transcends the world of sports, we can still see examples of content being produced that places the athlete and their story in the forefront.

“The Changing Relationship Between Fans & Pro Sports”

In this Lumency Lunchtime Series, we had the pleasure of welcoming Sam Yardley, Senior Vice President, Consulting at Two Circles for a discussion on the sport sponsorship industry, the evolving expectations and preferences of brands and consumers, and the impact that COVID-19 will have on sport sponsorship…

What Sports’ Broadcast Shift Means For Sponsors

The restart of play across major league sports will bring with it many new opportunities, leading to changes in the way consumers watch games and marketers build activation plans with not just the NHL, but major pro leagues across North America.

Where Is The Turning Point For Sponsors?

The COVID-19 pandemic has turned sponsorship upside down and it may be a very long time before it looks anything like it used to, if ever. With so much uncertainty around the mid to long term impact of the pandemic, sponsors and rightsholders are having to revise their plans almost on a weekly basis…

“Engaging Basketball Fans Through COVID”

We had the pleasure of recently hosting Leah MacNab (Managing Director, NBA Canada) for a Lumency Lunchtime Series. The conversation covered topics such as how the NBA has been navigating the complexity of the postponement of live events due to COVID…

Building Better Value into an NFL Team & Stadium Renewal

CASE STUDY: Beer Client | Evaluation | NFL Team + Stadium | USA
ASSIGNMENT: Advise a beer brand client on the potential renewal of an NFL team and stadium sponsorship with a 20+ year history…

Customizing an End-to-End Process for Evaluating & Securing Effective Athlete Partnerships

CASE STUDY: Toyota | Team Toyota Talent Evaluation | Olympic & Paralympic Athletes | Canada ASSIGNMENT Deploy Lumency’s Talent Evaluation Tool to identify and secure partnerships with key Canadian Olympic and Paralympic athletes to best represent Toyota in support of

Crafting a Multi-Tiered Partnership & Activation Strategy

CASE STUDY: Toyota | Sport & Mobility Brand Platform | Olympics/Paralympics | Canada & Global ASSIGNMENT Leverage Toyota’s global investment in the Olympics and Paralympics to create domestic relevance in Canada, drive national awareness for the Olympic partnership, and build

Navigating Esports

Over the past few years, esports has quickly become one of sponsorship marketing’s most popular subjects. Sponsorship spending in the space has skyrocketed, with Newzoo’s 2018 Global Esports Report indicating that brands invested $694 million USD globally in the space

Rwanda in on Arsenal FC: Canny Investment or Government Support for Private Passion Point

Home to 11.9 million people (2016) – and a country still dependent on 30-40% of its government funding from international aid – Rwanda’s government announced in May it’s £30 million ($39 million USD) three-year sponsorship deal with Arsenal Football Club.